Local boy runs his own business

Lane Rogers helps his customer Becky Suderman as she chooses what lures she wants. He had a booth near the Hillsboro Arts and Crafts Fair on Sept. 15 and did well in sales. Laura Fowler Paulus / Free Press
Lane Rogers helps his customer Becky Suderman as she chooses what lures she wants. He had a booth near the Hillsboro Arts and Crafts Fair on Sept. 15 and did well in sales. Laura Fowler Paulus / Free Press
Lane Rogers, 13, is your average busy middle school student at Hillsboro Middle School. But, in addition to the normal school, football and chores at home, he is busy running his own business.

Rogers pours, paints and makes skirts for his growing line of fishing lures called Lane’s Lures. He also packages and sells them.

“A family friend of ours makes his own lures. I thought it was cool. So he showed me how to make them, and then I decided maybe I could start selling them.”

Rogers sold his first batch of lures at an annual craft fair in Wichita two years ago, and he has been selling ever since.

“I’ve done lots of craft fairs. Sometimes people just order them, too,” said Rogers. “People can order from my facebook page or talk to my parents.”

He has been surprised at how much he has learned about the business side of things.

“I had no idea about expenses,” said Rogers. “I’m learning a lot. It’s worth the work getting money for making these. I am hoping to get a car with some of the money I’ve earned.”

There are several different types of lures that Rogers makes. He tests them out and looks for ways to improve them.

“I make jigs, bass and crappie jigs. Spinner baits. Bottle cap lures,” said Rogers. “My mom also convinced me to make earrings out of lure supplies. They have been a big hit.”

And it isn’t just the local crowd that has been supporting Rogers in his business. He was recently asked to make some lures for a band called Reverend Peyton’s Big Damn Band that is playing October 6 at the Blues, Brews & Barbecue in Newton.

“It’s cool that they heard about my lures,” said Rogers.

“The lures have been selling so well. I think a big part of it is that the prices are so reasonable,” said mom Danielle Rogers.

The lures range from $1.10 to $5.25. The small earrings are $5 while the larger earrings are $6.

To check out Lane’s Lures, visit his facebook page at www.facebook.com/LanesLures.