Tabor seeks to reposition its ‘brand’

Tabor College has formed a partnership with Mustard Lab, a full-service integrated marketing communications agency, to assist in the repositioning of the Tabor College brand.

This is intended to give a fresh look to admissions materials and a complete redesign of the Web site scheduled to launch in early fall.

“Mustard Lab’s familiarity with today’s Christian youth culture impressed the Tabor administration,” said Jim Elliott, vice president of advancement. “Because of the Internet’s growing influence in the student-recruitment process, Tabor desired a firm that would view the Web site as a marketing tool.”

Company officials said Mustard Lab, who has provided services to organizations such as Youth for Christ International and MBMS International, values its new relationship with Tabor.

“Mustard Lab is excited to be partnering with Tabor College in their effort to reach out to a broader target audience,” said John Davis, vice president of Mustard Lab.

“We believe the collaboration process that will be involved in this effort will benefit both Tabor and Mustard Lab in ways that are incredibly valued and yet to be discovered. The relationship and processes involved in the work bring value way beyond the actual work.”

Representatives from the agency were on the Hillsboro campus May 13 and 14 to meet with college officials from both the Hillsboro and Wichita locations.

Mustard Lab, whose mission is to be a world-class integrated marketing communications agency for the digital age, is based out of Englewood, Colo.

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