Written by Don Ratzlaff Wednesday, 16 April 2008 01:22You know concern for the environment has reached bizarro chic when a Wichita auto dealer grabs laudatory media attention for “going green” by constructing a brand new, “eco-friendly” showroom to sell more gas-guzzling, carbon-emitting, status inflating, money-sucking vehicles to a ga-ga public.
That’s the world we live. Let’s hope the real need to be good stewards of our environment survives the Hollywood hype and faddish clamoring that seem to fuel the movement these days. The foundation of conservation is found in its root word: conserve. That means cutting some frills, sacrificing some luxuries, and not satisfying every whim that tickles our fancy. It means living with less in a culture where “more” is king.
As long as “going green” focuses on appearances rather than substance, it will remain a popular but ineffective movement. We’ll see if our world ever warms up to that reality. —DR